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Montana Promotion Division

STAFF PRESENTATIONS

Comparison- Revenue Reports and Smith Travel Research

Consumer Marketing Report TAC October 2008

2008 Winter Radio Spots
Sleigh
Yeti

Consumer Marketing Report TAC June 2008

Consumer Marketing Report February 2008

Tourism 101 Powerpoint Presentation

The Tourism 101 presentation provides a wealth of information about the travel and recreation industry in the state of Montana. Through this presentation, we hope you gather some valuable insight about the vital role tourism plays in sustaining Montana’s economic health and vitality and discover ways in which Travel Montana can assist you in accomplishing your tourism goals.

2008 Summer Radio Spots
Embellish
Fudge It
Little White Lie

Website Evaluation and Conversion Study Results
Conducted for Travel Montana by TNS Global, these presentations provide the results of studies on visitmt.com and skimt.com for the 2007 winter and summer travel seasons. These studies analyzed website users perceptions of Montana and the website, demographics, site usage, and travel intentions & behaviors.

Trends in Tourism Presentation (February 2008)
Presented at the Annual Marketing Plan meeting in Fort Benton on February 11, 2008.  This presentation highlights current trends affecting tourism in the U.S.as well as in Montana and re-caps ITRR research about Montana’s non-resident visitors.

2007-08 Winter Radio Spots (featuring Governor Schweitzxer):
Montana Roadshow- Minnesota market (:60)
Montana Roadshow- Seattle market (:60)

Consumer Marketing Report TAC October 2007

Consumer Marketing Report TAC June 2007

Consumer Marketing Report TAC February 2007

Montana’s Consumer Advertising Campaign (October 2006) PowerPoint Presentation

Presented to the Tourism Advisory Council at its October 1-3, 2006 meeting. Reviews results, inquiry numbers and website visitation from the 2006 warm season campaign. Summarizes findings from the 2006 MN Winter Key Market ad awareness/conversion study. Presents the 2006-07 winter campaign, including the “Win Your Own Mountain” promotion. Six radio spots were developed for this campaign (listen below); the web component includes online videos/podcasts (watch iTunes sample below).

Governor Schweitzer Minnesota Radio Spots:
Vote for Montana – REI Promo (:60)
Bumper Stickers (:60)
Vikings (:60)

Governor Schweitzer Seattle Radio Spots:
Win Your Own Mountain – Great Harvest Promo (:60)
Much in Common (:60)
Clichés (:60)

iTunes Podcast

Montana’s Consumer Advertising Campaign (June 2006) PowerPoint Presentation

Presented to the Tourism Advisory Council at its June 4-6 meeting. Shares preliminary web campaign results from the 2006 warm season campaign. Presents additions to the warm season campaign, including Chicago newspaper & Montana GPS Quest.

Montana GPS Quest Radio Spots:
Hammy (link to MP3)
First There Was (link to MP3)

Montana’s Consumer Advertising Campaign (February 2006) PowerPoint Presentation

Presented to the Tourism Advisory Council at its February 6-8 meeting. Summarizes 2005 inquiry reports, features preliminary results of the FY2006 winter campaign & introduces FY2006 warm season campaigns.

Montana’s Consumer Advertising Campaign (October 2005) PowerPoint Presentation

Presented to the Tourism Advisory Council at its October 3-4, 2005 meeting. Reviews our winter season campaigns.

Governor Schweitzer Minnesota Radio Spots:
Preparations (link to MP3)
Shared Values (link to MP3)
Weather Page (link to MP3)

Crisis Communications

Presented to regions, cvbs and Tourism Advisory Council members in Big Sky on June 8, 2005. This presentation provides details on managing information during crisis situations and emphasizes planning and preparation.

Montana's Dinosaur Trail

The Montana Dinosaur Trail presentation has been made to numerious trail community groups during it's kickoff year 2005.

Montana’s Consumer Advertising Campaign (February 2005) PowerPoint Presentation

Presented to the Tourism Advisory Council at its February 7-8, 2005 meeting. Summarizes 2004 inquiry reports, re-caps several winter campaigns and reviews Warm Season campaign.

Winter Campaign Conversion Research – Executive Summary Powerpoint Presentation

Presented to the Tourism Advisory Council at its February 7-8, 2005 meeting. This presentation summarizes the results of contracted research examining the effectiveness of Travel Montana’s 2003/2004 winter advertising efforts in generating visitation to Montana. A full report can be found under Advertising Campaign Conversion Studies at www.travelmontana.org/research.

Montana's Consumer Advertising Campaign (October 2004) PowerPoint Presentation

Presented to the Tourism Advisory Council at its October 4-5, 2004 meeting. Primarily reviews the Winter Season campaigns and summarizes year-to-date Inquiry Reports.

Montana's Consumer Advertising Campaign (June 2004) PowerPoint Presentation

Presented to the Tourism Advisory Council at its June 7-8, 2004 meeting. Re-caps Warm Season campaigns and summarizes year-to-date Inquiry Reports.

Montana's Consumer Advertising Campaign (October 2003) PowerPoint Presentation

Presented to the Tourism Advisory Council at its October 6-7, 2003 meeting. Reviews the Winter Season campaigns and summarizes inquiry reports.

Montana's Consumer Advertising Campaign (June 2003)

PowerPoint Presentation presented to the Tourism Advisory Council at its June 2-3, 2003 meeting. Re-caps warm season campaigns and summarizes inquiry reports.

Montana PI TV Conversion Study - Executive Summary PowerPoint Presentation

Presented to the Tourism Advisory Council at its February 3-4, 2003 meeting. The purpose of this study was to assess the overall effectiveness and efficiency of the Warm Season 2002 Travel Montana Per-Inquiry television advertising campaign by measuring intent to visit Montana, as well as profiling Montana visitors, evaluating Montana images by visitors and potential visitors and measuring the influence fulfillment information has on the visitors and potential visitors decision and length of visit.

Travelscope PowerPoint Presentation

Presented to the Tourism Advisory Council at its February 3-4, 2003 meeting by Mary Jo Torrey, Manager of Cooperative Research for the Travel Industry of America. Travelscope is research which Travel Montana subscribes to annually through the Travel Industry Association which provides quantitative data on U.S. domestic travel volume, trip characteristics, and travel patterns at the national and state levels. This presentation reviews Travelscope, the new ravelscope Express software and provides an analysis of Montana travel.

Montana's Consumer Advertising Campaign (Febuary 2003)

Presented to the Tourism Advisory Council at its February 3-4, 2003 meeting. Summarizes inquiry reports, re-caps some winter campaigns and reviews Warm Season campaign.

Travel Montana’s Tourism Infrastructure Investment Program (TIIP)

Presented to the Tourism Advisory Council at the Helena meeting, February 3, 2003. Provides an overview of the Tourism Infrastructure Investment Program and projects that have received funding since the program began in 1995.

Montana Community Tourism Assessment Program (CTAP)

Presented to the Gateway to Opportunities Economic Development Forum in Glendive, January 8, 2003. Provides an overview of the Community Tourism Assessment Program and examples of how four communities have used the process in their tourism development efforts.

Special Event Grant Program (SEGP)

Presented to the Gateway to Opportunities Economic Development Forum in Glendive, January 8, 2003. Provides an overview of the Special Events Grant Program and lists 12 special events that received funding assistance in 2002.

Montana's Consumer Advertising Campaign (October
2002) PowerPoint Presentation

Presented to the Tourism Advisory Council at its October 7-8, 2002 meeting. Reviews the Winter Season campaign and summarizes inquiry reports.

Montana's Consumer Advertising Campaign (June 2002)

PowerPoint Presentation Presented to the Tourism Advisory Council at its June 3-4, 2002 meeting. Re-caps warm season campaigns and summarizes inquiry reports.

Martz Administration Tax Reform Proposal

Tax Reform Powerpoint Presentation given to the Tourism Advisory Council at its June 2002 meeting which reviews the Martz Administration Tax Reform Proposal.