2011 SKI MONTANA CAMPAIGN
MEDIA & CREATIVE
TV: One :30 spot, featuring Kevin Connolly-- Helena native, accomplished author/photographer, and X Games medalist. Message: the stuff that really matters when it comes to skiing, Montana’s got it: great snow, big mountains, real towns, good people. Simplicity. Back to basics. Skiing for the love of skiing. For those that think skiing has gotten too complicated, come ski in Montana.
Online: Banner advertising featuring ski video and imagery that plays up Montana’s small-town charm and laid-back style. Banner ads will push to www.skimt.com. Placement includes vertical sites such as Ski/Skiing, targeted placement on Yahoo! Network, and local newspaper/TV news sites in all markets.
Sample banner, "Apres Ski"
Sample banner, "Everyone Skis"
National Public Radio Sponsorships: Ten- or fifteen-second sponsor reads on NPR stations in all markets.
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