All advertising is targeted toward consumers shown by market research and experience to be most likely to visit Montana: people who live within a certain geographic area and fit a certain demographic profile, people who have special interests that draw them to Montana, or both. Consumers who have responded to past advertising campaigns are also identified and targeted. Database marketing methods are used to capitalize on previous consumer inquiries through direct marketing campaigns. The 1-800-VISIT-MT telephone number and Internet address www.visitmt.com are used in all advertising campaigns to reinforce consumer awareness of Montana and facilitate requests for further information. Warm Season Marketing (Spring/Summer/Fall) 2002 Winter Marketing 2002/2003 Travel Montana Historical Winter Marketing Cooperative Marketing 2001/2002 |
